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1.Introduction
Playtime Ads by PD Avenue Marketing Private Limited offers
advertising technology
services, including the mobile advertising exchange, the Playtime Ads website, and the
Playtime Ads SDKs and
APIs. Our services allow app publishers to display ads on their platforms, enabling
advertisers to connect
with relevant audiences.
At Playtime Ads, we value your privacy and strive to protect your
personal
information. This privacy policy explains how we collect, use, share, and safeguard your
data when you use
our services.
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2.Data Collection
We may collect various types of information from you, including but
not limited
to:
- Personal Information: We
may collect
personal information such as your name, address, or email address. However, the
information collected
primarily enables us to recognize your device over time rather than identify you
personally.
- Device Information: Type,
model,
manufacturer, operating system (e.g., iOS, Android), carrier name, IP address, mobile
browser (e.g.,
Chrome, Safari), applications using Playtime Ads Services, version of such applications,
and device
identifiers (e.g., iOS Identifier for Advertising [IDFA], Android Advertising ID, unique
device
identifier).
- Log Information: App or
website visited,
session start/stop time, time zone, network connection type (e.g., WiFi, cellular),
cookie
information.
- Geo-location Data: When
location services
are enabled for the mobile app or website using Playtime Ads Services.
- Ad Interaction Data: Type of
ad, where the
ad was served, whether you clicked on it, visited the advertiser’s website, or
purchased the
advertised product/service.
- Third-Party Information:
Information about
activity in third-party services shared with Playtime Ads, including content viewed,
searches made,
preferred language, and other non-personally identifying demographic or interest
information.
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3.Data Usage
The data we collect is used for the following purposes:
- Serving Ads: Allow
publishers to offer
advertising inventory in their mobile apps and enable advertisers to bid on and fill
that
inventory.
- Ad Reporting and Conversions: Provide
advertisers with information on how users interact with their ads and report to
publishers about ad
performance.
- Frequency Capping: Prevent
users from seeing
the same ad too many times.
- Fraud Detection and Prevention: Identify
invalid clicks and protect against fraudulent behavior.
- Interest-Based Advertising:
Serve ads based
on users’ activities and inferred interests.
- Geo-Targeting: Serve ads
based on user
location if the device permits.
- Service Improvement: Audit,
research, and
analyze data to maintain, protect, and enhance our services and develop new
ones.
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4.Combining Data
We do not combine the non-personally identifiable information
collected to provide
Playtime Ads Services with your personally identifying information without your express
consent.
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5.Data Sharing
We may share information with third parties as follows:
- Advertisers: To help them
decide whether to
bid on ad inventory and choose the best ad for the user.
- Aggregate Information: Share
non-personally
identifiable information about service usage with Playtime Ads.
- Anti-Fraud, Quality, and Security
Partners:
Ensure safety, security, privacy, and accuracy.
- Data Partners: Improve the
performance of
bids or inventory on our advertising exchange.
- Corporate Family: Provide,
understand, or
improve services within our corporate entities.
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6.Legal Requirements and Protection
We may disclose the information if we believe it is necessary to
comply with legal
obligations, protect the safety of any person, address fraud, security, or technical issues,
or protect the
rights or property of Playtime Ads and its stakeholders.
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7.Privacy Practices
The following pertains to the data gathered from Playtime Ads customers and the
Playtime Ads
website:
- Personal Information
To become a
Playtime Ads Customer, you may provide personal information such as name,
email address, physical address, phone number, and company name. This information is
used to provide
services and send promotional information. You can opt out of promotional emails by
following the
unsubscribe instructions.
- Web Log Information
When you
visit our
website, we automatically record web log information, including IP address, browser
type, operating
system, pages visited, and cookie information. We use this information to operate our
websites,
understand usage patterns, resolve technical issues, and enhance user
experience.
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8.Cookies and Pixels
We use cookies and pixels to manage website functionality. You can
control cookie
acceptance through your browser settings, though some site features may not function
properly if cookies are
disabled.
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9.Information Sharing and Disclosure
We may disclose customer information as necessary to provide services, account
inquiries, or
verifications and enable participation in mobile advertising exchanges. Information may also
be shared
within our corporate family to improve services.
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10.Changes to This Privacy Policy
We may amend this privacy policy periodically. If changes are
material, we will
notify you by posting updates on our website home page and in this privacy policy.
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11.Changes in Corporate Structure
Your information may be transferred as part of a transaction such as
bankruptcy,
merger, acquisition, reorganization, or sale of assets. The promises in this privacy policy
will apply to
your information as it is transferred to the new entity.
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12.Consent to Data Processing and
Transfer
By using Playtime Ads Services, you consent to collecting, transferring,
storing, disclosing,
and using your information as described in this policy. This includes transferring
information to countries
with data protection laws different from those in your home country.
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13.Contact Us
If you have questions about this policy or inquiries or requests regarding your
information,
please contact us at:
PD Avenue Marketing Private
Limited
A/702, Pragati IT Park
VIP Circle, Opposite Gajera School
Samtanagar,
Mota Varachha
Surat, Gujarat-394105
Tel: +91 8818824024
Email:
support@playtimeads.com
You can also reach out
to the contact
details for other general queries and contact requests.